2. The Incredible Airline
![The Incredible Airline](https://bakeknow.com/wp-content/uploads/The-Incredible-Airline.webp)
In 2018, Alaska Airlines launched a promotional initiative that incorporated Inuit art to advertise the movie Incredibles 2. This advertisement was a successful combination of superheroes and Inuit art. However, certain senior people were very upset about the representation of an Inuit hero in the commercial.